Forward is a Brussels based label that globally promotes local fashion and design talent. The project was put together by two governmentally funded entities – MAD (Mode and Design) and BIE (Brussels Invest Export). We had the pleasure of creating the entirety of the client’s brand, including the development of the naming, the visual identity, the graphic chart and the website.
The name ‘Forward’ was chosen as it perfectly fits the label’s ethos by wanting to help local designers get international exposure. The logo was constructed based on a strong yet modern typography, which reflects the future ambitions of the label. A custom typography was created, which was based on unique elements of the two founding entities (MAD and BIE).
The custom typography was created based on the two founding entities
A website was built to help promote future events and designers