We are a multidisciplinary design and branding
studio based in Brussels (Belgium) that specialises in the creation of visual identities, creative concepts, font designs and web solutions. We work across a multitude of sectors and have helped brands transform their identities by offering bespoke solutions for each of our clients.

Rue Locquenghien 41
1000 Brussels Belgium

+32 (2) 350 34 40
We are based in Brussels Belgium, a central
location to other international cities, such as:
Paris, London and Amsterdam. Our office is
located fifteen minutes away from international
connections via the Brussels Midi train station.

Brand identity and design services
Graphic Chart . Naming . Visual Identity

Previously ‘As du Placard – Kastenkenners’, Camber is a chain of 14 stores in Benelux with more than 25 years of experience. Camber was the first store of its kind in Brussels, specialising in functional and custom made home storage. Camber approached us to reposition their brand by aligning their image across all communication tools. The project began with finding a suitable name for Camber, as well as providing the client with a professional visual identity that would enable them to expand to new international markets. The name ‘Camber’ was developed from 2 sources:

1.) It was the first store close to the district ‘la Cambre’
2.) ‘Kamer’ meaning room in Dutch

The colour orange was chosen as it represents friendliness – aligning with the ambition of the company to remain close to its clients. A customised version of the Circular font was used to provide a unique identity for the brand within its segment/market.

We created a specific set of pictograms and the entirety of the company's corporate guidelines